Yelp might have a new competitor in the making ? decades old restaurant guide book Zagat.
Today, the Google-owned company ? acquired nearly two years ago by the Internet search giant ? launched a new website and mobile app that, among other things, will list its coveted restaurant ratings for free.
For the first time, the company said, its ratings and surveys are available without a need to register.
In addition, its newly launched local sites will feature news and video content from local editors as well as curated lists, such as the 10 restaurant by Bay Area food-show stars. It also has added the ability to see restaurant ratings on Google maps when you search for a place to eat.
?These days, the challenge in deciding where to go is not about a lack of information or user reviews, but finding accurate information and trusted opinions so you can quickly make informed decisions,? said Gannon Hall, group product manager and head of Zagat, on the company?s blog.
For now, the service is only available for restaurants and nightlife in nine cities, including San Francisco, but will eventually expand to over 50 destinations worldwide.
Ren?e Frojo covers hospitality, restaurants, retail and nonprofits for the San Francisco Business Times.
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