Decoration company off-season not make price war :insurance news

With the spring decoration season than it is about to enter the off-season, decoration Jiezhuang Advisory decreased a lot.This decoration off-season price and promotion is essential, but this year the cost pressure, prices will not become the main marketing mode.Already neared end May, home market is about to usher in the traditional low season. Unlike previous years, this year by the impact of upstream of the property market regulation, decoration industry has been in a cold period, the traditional off-season may become ?the history of the season?. At the beginning of this year, the Jiezhuang companies ready, new project, new plan, new technology, new technology emerge in an endless stream. Due to the rising labour costs and material costs, companies Jiezhuang cost pressures, decoration off-season will no longer attached to a price war, but trying to break out of an encirclement by service.??Decoration Advisory quantity decreased obviouslyRecently, wide-decoration network marketing by BarberMicro-blogAfter that, the middle of May, the decline in the volume of Jiezhuang advisory. Then, reporters call the Dongyirisheng, peak, Asian, is a major home improvement company was informed that, at present, the middle ten days of May, some Jiezhuang companies advisory quantity than that of April and early 5 there has been a marked decline in.Decoration Group CEO can the king told reporters, with the climax of the past, the traditional low season arrival, consultation decreased and be not at all surprising, consulting decline does not mean the rigid demand decreases, but the pressure to do off-season can not be ignored.Decoration standing vice-president Wang Xiaobing expresses, from last year, home improvement company had predicted this year?s situation is not optimistic, traditional off-season situation would be more difficult. So, home improvement company for this season were prepared, also developed a series of measures to attract consumers, off-season pressure relief.At present, such as BOLONI, is a friends, several Jiezhuang companies invariably will look at the second-hand house and old house decoration market, today launched old real local decoration, to seize the local decoration market; is a designated area for the old real mission mounted force, at the old house and two hand houses market; July will push the 8 friends new technology, specifically for the old building reconstruction.Decoration industry chairman Zhang Jun believes that, except in the secondary housing, old housing market segmentation consumer group to seize the extra, terminal area marketing is the decoration company to focus.High cost, price war failureDepreciate sales promotion, increase the discount and group purchase activity strength is in the home all season tool market, and this year the strength of price promotion may be very difficult to reproduce.Wang Ke expresses, at the beginning of this year, home improvement company, in order to attract consumers, maintain and enhance the performance of the company, generally on the decoration prices have been adjusted, reduces the decoration prices, or to increase the discount. In addition, begin from last year, Jia Zhuang industry labor costs and material costs continued to rise, labour costs generally rose 30%, and some types of work or even more than 50%, home improvement company cost increase, not through the traditional lower price price way to seize the consumer market.Chau decorative Group Vice President Qian Lianshan that, although vigorously put low possibility of small, but Jiezhuang companies will still appropriate allowing more profits, the island will continue to hold the group purchase activities, and brand cooperation, by squeezing costs Rangli consumers.Wang Ke said Asian to group purchase area of about 3% of the profits, the renovation of the consumer to carry out installment payment interest, fee free activities.Insiders said, off-season home company will focus on practicing internal strength, focus on the building site civilized construction, site construction quality, technology, the quality of products and services to upgrade, in the off-season, the launch of the new construction technology, improve the management process will be the focus of decoration company.?Coping styleIs a decorative old real mission equipmentIs a decorative early and pushed the ?good neighbors?, to provide material foundation engineering upgrade, lifetime warranty upgrade service. Is a decorative responsible person said, off-season advent, will continue to develop the neighborhood is a designated area for uniting advantage, old real mission equipment is preferential, aim at the old house and second-hand housing market, consumers need to focus on just, net.?Chau decorative cross-border cooperationThe island and theGOME Electrical Appliances, a chain of home real estate cooperation launched three co-branded VIP service card. Consumers shopping card in the United States and the country will enjoy 5% off preferential; the island can enjoy discounts of 2% off; in the financial contract mortgage services to enjoy 20 percent off preferential Commission, signed the chain of ordinary rental housing business intermediary services, enjoy 10 percent off preferential. Will be in Beijing is not less than 100 community, combined with large-scale community marketing activities.??BOLONI ?or? art schoolBOLONI following the launch of ?zero risk decoration?, aimed at people through art, market segmentation, positioning precision meet off-season. Recently, BOLONI to the private banks and musician Guo Feng, will Guo Feng?s painting elements are incorporated into the sofa fabric, and the art of applying to the real space environment, show the fashion and soft with the unique combination of space. At the end of the month, BOLONI will be launched with culture, art workers cooperative range of furniture, to attract consumer attention.??Peak Sport MarketingPeak will be further deep community marketing, pay attention to repeat, firmly grasp the existing consumer and resource. Although it is off-season, the industry?s peak continue to promote the sports marketing, sponsoring tennis and other sports, through the establishment of health, good corporate image, let the yzf environmental Jiezhuang is further more consumers are familiar with and recognized. At the same time, improve and perfect the yzf management mechanism and service level, stable coping off-season market.?Industry voiceA good grasp of consumer just needThe money hill, Chau decorative Group Vice PresidentTraditional decoration off-season arrival is inevitable, but also have the market off-season, this time is just to be consumers, pay more attention to the decoration of the price and quality. A good grasp of the part just takes consumers, off-season will not be too sad. Enterprises in addition to improving decoration technology and service quality, to effectively concessions to the consumer, the island in the off-season highlighting humanistic care and preferential policies, in addition to home appliance giant, to provide consumers with one-stop shopping convenience, held on a regular basis offers unprecedented group purchase. At the same time, and constantly improve the second-hand housing, real or even partial renovation of the old.??Sinking channels of suburbZhang Jun, chairman of decoration industryThe old saying that ?thinking only of the off-season, no off-season market?, off-season may mean Advisory quantity reduces, but does not change the total market. The off-season, enterprise more and more be constant innovation, adhere to the operating characteristics and differences of the operation, in order to infection and to move the consumer. Peak will sink channels, increase to Beijing outskirt surrounding development, the tentacles of the surrounding city, looking for a suitable area surrounding the city of Beijing, to raise funds for housing and some suburban areas, expand the scope of searching the market demand.This edition news / news reporter Zhang JiazhuThis edition of photography / news reporter Wang Yuanzheng

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